What is a deactivated lead?

When accessing the profile of a Lead in your Base, a message may appear, informing you that the Lead has been deactivated. This may occur for the following reasons:

• Manually deactivated Lead
• Lead deactivated for other reasons
• What happens to a Deactivated Lead?

Manually deactivated Lead

You are able to deactivate a specific Lead manually. To re-activate them, simply click on the Deactivate Lead checkbox and save the changes. The checkbox is located within the Lead profile. Just click Edit.

Lead deactivated for other reasons

When the Lead is deactivated automatically, it is not possible to reactivate them manually. Check the reasons for automatic deactivation:

1. Lead has unsubscribed on a particular email

There is an unsubscribe button at the end of every email.  When a lead chooses to unsubscribe from a campaign, it is immediately removed and redirected to indicate the reason for the action. Even if the lead does not indicate the reason, they are immediately unsubscribed. If they do indicate why, the reason for the unsubscription is updated in RD Station Marketing.

2. Lead has an incorrect email address

Some common reasons for this error:

• There is an extra space in the middle of the username or email address;
• There is more than one @sign;
• It contains invalid characters (such as parentheses, colon, semicolon, etc.).

If you have noticed that your Lead has an incorrect email address, create a new Lead (with the correct email address) and then combine with the lead that has the old address.

3. Lead was considered a Hard Bounce

If an email returns as Hard Bounce it's because the address does not exist. This happens when an email address is spelled incorrectly, when a low-quality list is imported (usually a purchased list), or when the list is too old and some of the emails no longer exist.

4. Lead was considered a Soft Bounce 5 times

If your lead is classified as a Soft Bounce in more than 4 email campaigns, they will be considered a deactivated lead.

Soft Bounce is an email address which, for some temporary reason, did not accept your campaign. Whether because the Lead's inbox is full, their email server is not responding, or because the content of the email you sent is too large.

5. Lead was considered removed

In some cases, it is possible to identify that this is an invalid recipient before sending an email:

• When the lead's domain is nonexistent;
• When the email address has already returned Hard Bounce.

In these cases, your Lead will be removed before an email is sent to them. RD Station Marketing Acts preventively so that no unnecessary Hard Bounce occurs.

6. Lead marked your email as spam

When a lead marks an email triggered by RD Station Marketing as spam, this event is marked on the timeline and also automatically disables the lead.

It's not about the direct arrival of an e-mail in the spam box, but the action of the lead to mark and an RD Station Marketing email, which was in the inbox, as spam for him.

7. Lead haven’t checked the opt-in box:

Whenever a lead converts on a Landing Page that has an opt-in box and he doesn’t check this box, it will be automatically deactivated on the Lead Base. There will be no deactivation notification. In order for you to know the reason, you will need to check the conversion details as in the below image:

What happens to a Deactivated Lead?

From the moment the Lead is considered Deactivated, RD Station Marketing stops sending them campaigns, whether by email marketing or workflow automation.