How to set the target audience for an ad on Facebook

In RD Station Marketing, you can use the Facebook Ads tool to segment the audience that you want to see your ad according to Location, Age Group, Gender and Interests.

Target audience location

The Location field allows you to include more than one location, such as two cities, three states, four countries, etc. If you add a location that includes others already present in the field, these will be removed and only the broadest location will remain selected.

Target audience age group

Enter the minimum (left field) and maximum age (right field) of your target audience.

Target audience gender

Enter the gender of your target audience: all, female or male.

Target audience interests

People interested in at least one of the selected topics.

Suppose you are going to advertise a vacation package to a beachside city that has a water park. People who like going to the beach and water parks may be interested in your ad. If you want to reach a broad audience, you should target people who are interested in at least one of the following topics: beaches or water parks.

In this example, your ad could reach all 8 people from both interest categories.

People interested in all of the selected topics.

If you want to limit your reach to a more qualified audience, you can target your ad to people who are interested in all of the following topics: beaches and water parks.

In this case, considering the example above, your ad could reach the 2 people that are interested in both beaches and water parks.

Removing people with specific interests from your segmentation

Continuing with the above example (vacation package), suppose you want to limit your target audience even further and do not want to show your ad to people who are interested in extreme sports. In this case, type extreme sports into the field Remove people who are interested in.

In this example, only the 6 people shown in the image would make up your target audience.

Which one should I use?

There is no ideal potential reach number because it also depends on your budget and how long you plan to run your ad for. Therefore, we recommend you always analyze the results to learn from them and improve your future campaigns!