In 2011, Google carried out an update and stopped displaying the keywords of users logged into services such as Gmail, YouTube, Analytics, etc. From then on, traffic source reports for organic searches began to display the term (not provided), as you have probably already noticed in your RD Station Marketing reports.
Nevertheless, there are a few ways to identify which keywords are more effective and more frequently searched, thus leading more users to land on the pages of your site. See below:
- Track relevant keywords for your business using the RD Station Keywords Dashboard. In addition to optimizing SEO, this will also aid the decision-making process relating to content production and paid ads.
- Check your website's main Landing Pages and the optimized keywords for them. For example, if resultadosdigitais.com.br is one of the most visited pages, you can access the keywords dashboard in RD Station Marketing to see the optimized keyword for this page and conclude that there is a considerable amount of traffic driven by this keyword.
- Use Google Ads to provide you with words related to your business. This tool offers not only suggestions, but also data (volume, seasonality, competition, etc.) to support paid ads and organic searches.
- Use Google Webmaster Tools. The privacy changes only affected Google Analytics. You can still use Google Webmaster to see keyword volume and impressions. These reports show only the last 3 months. You must periodically download these reports in order to carry out biannual or annual analysis, for example.
- Use Google Trends to analyze more specific keywords, such as your company's brand name, for example. This can help optimize your branding efforts and enable you to track your brand's performance in the market.
- The last option is to use Google Ads, which was also unaffected by the privacy changes (not provided).
Even though you can still identify the keywords that are driving traffic to your website, it is not possible to carry out precise analysis. In other words, there is no way to find out the bounce rate, conversion rate or revenue generated by any given keyword.