One of the main uses of Lead Tracking is to be able to segment your base according to the different visits your leads carry out on your site.
Segmentations work as dynamic filters of your base. They are constantly updated to include leads that meet the entry conditions of that segmentation. Segmentations are commonly used to send email campaigns and as entry triggers for automated workflows.
You can segment your base according to whether or not leads visited a particular page on your site. See how to add the Tracking Code to your pages.
How to segment my base according to visits on my site
Lead topics of interest
You can group leads with visits based on topics, products and/or services of interest. For example, leads who are interested in SEO:
Buyer's Journey stage
You can use your lead's visits to gain a better understanding of where they are in the Buyer's Journey and nurture them with relevant content.
Some visits may indicate characteristics of your lead's profile, such as segment, job title, and location: