A series of automated workflows can be generated based on the visits of your leads:
- Set up your Lead Scoring to score the different page visits that qualify your leads.
- Set up the Lead Scoring cut off score, at which each profile should be considered a sales opportunity.
- Distribute opportunities among your sales team:
- Integrate RD Station with your CRM so that lead owners have new opportunities sent directly to their funnel.
Notify lead owners when their lead accesses your site
A good strategy is to approach a lead when they are visiting pages that showcase your product, its prices and features. You can notify your salesperson using the Notify lead owner action of your marketing automation. See the image below:
Nurture your leads according to their interest
Your products probably solve different problems depending on lead interest. Place the lead in middle-of-the-funnel nurturing workflows according to that lead's subject of interest—based on the visits to specific pages of interest. At RD Station, we only send Landing Page workflows to those who access Blog Posts about Landing Pages or who visit the page of this feature.