RD Station Marketing can track ten possible traffic sources. These are exactly the same sources used by Google Analytics:
1. Direct Traffic
When a user enters your website URL directly into a browser, the source of their visit or conversion is classified as direct traffic.
Similarly, when a user is not using a browser but clicks a link that redirects them to your site (for example, within a PDF file or a text message), the source of the visit or conversion also falls into this category.
2. Paid Search
When the source of a visit is a search engine (Google, Bing, or Yahoo) and the user visits your site as a result of a paid search, such as Google Ads campaigns, this traffic source will be classified as Paid Search.
When using a URL builder, the following parameters must be used:
- Campaign source = google
- Campaign media = cpc
- Campaign name = |CAMPAIGN_NAME|
- Campaign term = |KEYWORD| (Optional)
Your URL should look like this: http://examplesite.com/?utm_source=google&utm_medium=cpc&utm_campaign=examplecampaignname&utm_term=keyword
Then, access your Google Analytics account and perform the following steps:
- Sign in to Google Analytics.
- Click Admin in the upper-right corner to open the Admin interface.
- Select the account and property.
- Click Property Settings.
- Click Advanced Settings.
- Select Allow manual tagging (UTM values) to override auto-tagging (GCLID values).
- Click Save at the bottom of the page.
3. Organic Search
If the traffic source is via a search engine and the user clicks an organic search result (unpaid), the source of the visit or conversion is classified as Organic Search.
This category includes cases in which the user arrives at your site via an email campaign link.
A visit or conversion is classified as Referral when the user clicks an unsponsored link on another site (not a search engine) that redirects them to your domain.
When the source of a visit is a social network, such as Facebook or Twitter, it is classified as Social. This category includes both sponsored (Facebook Ads campaigns) and free links.
A visit is classified as Display traffic when the user clicks a graphic ad (such as a banner, for example) on another site. The most common examples are campaigns created using the Google Ads Display Network.
8. Other advertising
When the traffic source is a click on a paid link that does not fall into any of the previous categories, the source of the visit or conversion is classified as Other advertising. This is the case with ads in YouTube videos, for example.
Leads may have an unknown source in the following cases:
- Manually inserted leads.
- Imported leads.
- Leads originating from integrated forms that did not use RD Station Marketing's integration script.
- The page containing the form via which the lead converted did not have the Tracking Code installed.
- Leads originating from a form on a different domain to that included in the RD Station Marketing account.
Unsponsored links that do not fall into any of the previous categories. Visits originating from an RSS Feed, for example, fall into this category.