What are Spam Traps and Spam Reports?

Spam Traps and Spam Reports are two parameters used to identify bad email marketing practices by domains.

Although Spam Traps are a strategy employed by email services and Spam Reports are an observable metric in each of your campaigns, both are capable of dramatically affecting the deliverability of the emails that you send.

Spam Traps

Spam Traps are a strategy used by email providers to identify domains that send unwanted messages, i.e. spammers.

This strategy works in the following way: email services create non-existent accounts or use inactive accounts as bait. If you send a campaign to one of these emails, your domain will be classified as a spammer.

Spam Reports

Spam Reports are when your recipients report your email as spam. They are Leads that, although real, have no interest in maintaining contact with your company.

In RD Station Marketing, you can't identify the volume of Spam Traps in your Lead base, but you can obtain the number of Spam Reports. To do so, simply access the statistics page of your campaign, then the Campaign Leads tab and filter by Leads that marked the email as spam, as shown in the image below:

When a Lead marks your email as spam, RD Station automatically invalidates them in your Lead base and they will no longer receive your automation campaigns or emails. This is a preventive measure that aims to protect the delivery rate of your campaigns.