Old contact base
It is common to have contacts registered in a CRM or spreadsheet that were acquired over a year ago. There is a good chance that these contacts are out of date or simply no longer exist.
If you really need to import a list that is more than one year old, it is highly recommended to use a list cleanup tool.
In addition, you need to be very careful when sending emails to these contacts for the first time. Segment your Lead base to send small batches of emails at a time and with an interval of at least one day.
Partner contact base
Be very careful with lists provided by partners. Even if you're co-marketing, remember that the Lead converted on your partner's event and is not expecting an email from your company.
If it's not clear to the Lead that, by converting via one of your partner's events, they are also being registered in your base, it is best to follow one of the two strategies below:
- Ask your partner to send an email inviting their Lead base to convert via one of your landing pages
- Send an email including your brand and that of your partner's to make it clear how you obtained their contact details. In addition, it is important to offer a clear unsubscribe option, in case the Lead no longer wants to receive your emails.
Purchased contact base
Under no circumstances should you import a purchased contact base. These bases usually have poor quality and are full of out-of-date and invalid email addresses.
In addition, these contacts have never interacted with you, which will significantly limit their engagement with your campaigns. In the end, this will result in Spam Reports and unsubscribes.
Contact base acquired offline
It's common for people to write their email addresses incorrectly or, when they type them on the computer, they miss a letter, so these users end up creating a non-existent email address.
The recommendation is to avoid this type of Lead capturing method. If it is extremely necessary, make sure to use a list cleanup tool before importing the list into RD Station Marketing.