How does the Smart Form work?
The Smart Form feature allows you to customize the form fields of your Landing Pages for each lead.
That way, every time your lead fills in a Landing Page form, you will be collecting only new data, while keeping your forms short and easy to fill in:
What are the advantages of using the Smart Form feature?
Increase Landing Page conversion rates by up to 70% with shorter forms
The Smart Form feature allows you to ask any questions you want on a Landing Page and only the fields that your leads have not yet responded will be displayed. According to an analysis of RD Station Marketing users, reducing the number of fields from 6 to 3 can increase your conversion rate by up to 70%.
Achieve a more complete profile to better qualify leads
You want to know the lead's name, their email address, why they downloaded certain content, their job title, the company they work for, the number of employees, their phone number... If these fields are important to help you qualify your leads, go ahead and ask. However, remember to use the Smart Form feature and do not ask all these questions at once. Avoid scaring your lead away and always respect their buyer journey.
With the Smart Form feature, you can complete your leads' profiles over time and define the response priority of these fields.
Avoid asking twice and improve data quality
Repeat questions are a waste of time for both you and your lead, and generate dirty data. Having dirty data or insufficient information about your leads can harm your email marketing campaigns (deliverability, spam, and bounce issues), campaign customization (think about all the variables with fields filled out incorrectly), lead qualification and Sales team productivity.
By asking relevant questions once only, you can collect the data you need without annoying your lead or obtaining dirty data.