Please note: the ad will only be targeted if the lead has a Facebook account with the same email address as that registered in RD Station Marketing.
The Facebook ads tool allows you to target ads created using this tool to a particular lead segmentation previously set up in your RD Station Marketing account.
To create an ad for your leads, simply follow these steps:
- Click Attract > Facebook Ads > Create ad.
- Choose a name for your ad and click Start.
- Fill in the Content section with your ad information.
- Still on the Content screen, indicate in which Special Category the ad belongs, either: Credit, Employment or Housing. This is a Facebook requirement that will be valid for all countries as of March 31, 2020. Learn more about it here:
- Click Continue to target audience.
- In order to select the option RD Station Marketing leads, you must accept Facebook's Custom Audience Terms of Service. To do this, simply click Verify Acceptance of Terms and accept Facebook's terms of service:
- Once you have accepted the terms of use, select the RD Station Marketing leads option.
- Then, select the Lead Segmentation to which you would like to target the ad. For the ad to be posted on Facebook, the segmentation must contain at least 50 leads.
- Follow the next steps and finish the post.
Please Note it is important to point out that your campaign will only be targeted to the leads included in the segmentation at the time it was selected. Leads added to the segmentation after it was selected will not be included in this Facebook custom audience list.
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