You can use the Wait and Wait and Schedule Time actions to add a wait time between actions in the workflow automation. These actions are important when you are creating an email sequence, for example.
The wait time is calculated according to the execution of the previous action. Imagine the following workflow automation:
Check the table below to see when each action will be executed (for Leads that entered the workflow at different times):
|
Workflow step |
Lead A |
Lead B |
|
Day and time when entered the workflow (met workflow entry criteria) |
March 1st 08:30 |
March 1st 11:00 |
|
Wait Action (1 hour) |
Lead will remain in the wait step for 1 hour. |
Lead will remain in the wait step for 1 hour. |
|
Date and time when the Automatic response following Landing Page conversion email will be sent |
March 1st 09:30 |
March 1st 12:00 |
|
Scheduled Wait Action (1 day, scheduled from 08:00 to 10:00) |
The Lead will wait 24 hours. However, they will only leave the wait action step between 08:00 and 10:00 in the morning. Adding 24 hours to the time when the previous action took place, results in March 2nd, at 09:30 in the morning. As the time set for the action to release the Lead from the wait step is from 08:00 to 10:00 in the morning, the Lead will be released to move to the next step. |
The Lead will wait 24 hours (as the action lasts 1 day), resulting in March 2nd, at 12:00. However, as it is a wait with scheduling action, set for 08:00 to 10:00, the lead will only be released to execute the next action in the workflow between 08:00 and 10:00 the following day. |
|
Date and time when the Automatic response following Landing Page conversion email will be sent |
March 2nd 09:30 |
March 3rd Between 08:00 and 10:00 |
|
Lead exits the workflow |
March 2nd 09:31 |
March 3rd Between 08:00 and 10:00 |
