What would you like to know?
You can use the APIs to manage the Legal Bases for processing the data of your leads and also for communicating with them.
To send Legal Bases, both Events and Contacts, the parameters below are accepted:
Once created, this information will be visible on the lead's profile page:
Legal Bases are the legal foundations authorizing your company to collect, store and process the personal data of your leads.
Why do I need a Legal Basis?
The main Data Protection Laws, such as the LGPD (Brazil) and the GDPR (European Union), establish that for any person, whether natural or legal, to engage in activities related to the processing of personal data—whether collecting, transmitting or processing—it is necessary to have a Legal Basis. In other words, a legal foundation that authorizes the processing of data.
When the LGPD comes into effect, processing personal data without a Legal Basis will be considered an illegal practice in Brazil.
Do you have any questions?
Our support team is available to our customers and partners who want to better understand how to conform to the main Data Protection laws or learn how RD Station is preparing for these changes.
Please contact our support by clicking the Contact Us button in the Help Center and prepare to make the required changes by the date the regulation comes into force.