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  1. Help Center | RD Station Marketing
  2. Engage and nurture leads

Engage and nurture leads

Leads Base

  • How to merge leads
  • Frequently Asked Questions: Lead Base
  • How to use the Lead Base?
  • What is an Opportunity?
  • What is a deactivated lead?
  • Deactivate multiple leads
See all 25 articles

Leads Segmentation

  • What is lead segmentation?
  • How to create a lead segmentation?
  • [Basic] Create lead segmentation
  • How to segment leads based on Lead data?
  • How to segment by tags?
  • Segment leads that opened, clicked, or converted in email campaigns
See all 15 articles

Lead Scoring

  • How does Lead Scoring work?
  • How to score Landing Page, Email and Workflow Automation in Lead Scoring?
  • How to create automated workflows based on Lead Scoring
  • How to set up Lead Scoring rules?

Lead Tracking

  • What is Lead Tracking?
  • How does Lead Tracking work?
  • How to track visits from leads
  • How to use bulk actions in Lead Tracking
  • How to segment my base according to visitor behaviour?
  • How to create automated workflows based on lead visits

Email Marketing

  • Use of special characters in the Sender name
  • Create an email
  • Frequently Asked Questions: Email Marketing
  • Difference between Open Rate and Click Rate
  • What is double opt-in and how to set it up?
  • Why activate double opt-in?
See all 19 articles

Marketing Automation

  • [BETA] Create an Automated Workflow for webinar reminders
  • [BETA] Use the Wait for scheduled date and time action in an Automated Workflow
  • Attribution rules in automation analysis
  • Create Email sequence
  • How to create a workflow automation?
  • Frequently Asked Questions: Marketing Automation
See all 18 articles

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