The On-Page SEO feature generates an SEO report with a score based on issues of critical, important, intermediate and minimum level of importance in order to evaluate the optimization of your pages with respect to certain keywords.
Based on this score, RD Station Marketing specifies which items relate to each criterion that contributed to this final score as well as how to solve the main problems found.
How to generate the report
- In the Keyword field, enter the word you would like to optimize on your page.
- In the Page Address field, paste your page URL.
- Then, click Generate report. RD Station Marketing will evaluate your on-page SEO based on the following:
- Correct use of the Canonical Tag: If your page contains a canonical tag that directs to another URL, search engines will transfer authority from this URL to the other.
- Use of Meta Robots to restrict page access: Using the noindex meta tag prevents your page from appearing in search results, while the nosnippet tag removes a page's description from the results page.
- Use of keyword throughout the page: Keyword usage adds relevance to the page in relation to searches performed by users. Therefore, it is considered best practice to use the keyword throughout the page.
- Static URL: Static URLs perform well in both ranking and click-through rates, as they are more readable and seem more reliable. In addition, by using dynamic URLs you risk having two URLs with the same content, which harms your own authority.
- Use of Meta Description: The Meta Description doesn’t have a direct impact on ranking. However, it is valuable to attract more user click-throughs on the search results page, which will subsequently improve your ranking.
- Exact use of keyword in the page title: Search engines consider page title content to be more relevant. This impacts on the number of click-throughs from the search results page.
- Suitable title length: The visible portion of the page title extends to 60 characters. Ensure the audience sees the entire title by keeping it to a maximum of 60 characters. This will increase your click-through rate on the results page, thus improving its ranking.
- Use of keyword in the URL: Keywords in the URL help to increase page relevance. It also makes it easier for users to identify page content. Ideally, the keyword should appear once in the URL.
- Avoid excessive use of the keyword throughout the page: Excessive use of a keyword can negatively impact a page's search engine ranking.
- Consistent use of keyword throughout the page: Search engines and users are always looking for specific keywords in the page text. Using keywords on the page is not only best practice, but also an essential part of SEO.
- Appropriate Meta Description length: A good Meta Description helps a page gain more click-throughs from search results. However, text longer than 156 characters is trimmed, thus harming users’ reading experience.
- Don't use more than one H1 tag: SEO best practices recommend using only one H1 tag, which is usually the main title of the page.
- Use of appropriate keyword in the H1 tag: Using keywords in the H1 tag doesn't have a direct impact on ranking. However, it is considered best practice to ensure accessibility and readability, both of which are factors taken into account by search engines.
- Use of keyword in the alt attribute of page images: Using keywords in the alt attribute of an image helps improve page ranking.
- Content word count: Search engines value pages whose content corresponds to user demand. 300 words is estimated to be the minimum to consider that your page contains content that is relevant to the topic.
- Exact use of keyword on the page: Finding the exact keyword on the page is one of the factors that Google uses as an indicator of that page's relevance.
- Don’t use more than one Meta Description: Having more than one Meta Description can confuse search engines and impair the way they manage page content.
- Use of keyword in the Meta Description: Using keywords in the Meta Description tag doesn't have a direct impact on ranking. However, it does help search engines display this snippet in the results, which can attract user click-throughs and improve page ranking as a result.
- Use of keyword in the page title: Search engines consider page title content to be more relevant. This impacts on the number of click-throughs from the search results page.
- Excessive use of keyword in the page title: Using the keyword twice or more in the page title may be interpreted by search engines as spam.
- Use of special characters in the page URL: Special characters (for example: ç, ã, ó, í) in URLs may cause accessibility and ranking problems for search engines.
- Excessive use of keyword in the page URL: Using too many keywords in the URL may be perceived as spam and cause your page to be penalized.
- Use an appropriate URL length: Search engines display URLs up to 76 characters in length. Longer URLs may have fewer click-throughs on the results page.
- Use of HTTPS protocol: The HTTPS protocol guarantees more security. As a result, it has a slight advantage as a ranking factor for search engines.
- Don’t use more than one Canonical Tag: Canonical Tags, when needed, should be used only once per page.
- Page keyword authority: To increase the authority of your page in relation to the keyword, do not use the same word as a text link to other pages.
- Excessive use of external links: Generally speaking, external links are good to have, but overusing them can undermine the authority of your page.
- Excessive use of internal links: Having an excessive number of internal links will not directly harm page value, but it may undermine the page's ability to give authority to internal pages.
- Keyword location in the title: Using the keyword at the beginning of a title helps the page to be identified more easily in search results.
- Number of URL subfolders: A page with many subfolders suggests that it is "hidden" deep within the site, thus decreasing its authority. This problem can be avoided if the homepage contains a direct link to your page. If that is the case, you can disregard this recommendation.
- Use of sitemap: Sitemaps help search engines identify and organize the content of your site. Learn more.
- Keyword in the first paragraph: Using the keyword in the first paragraph of text helps to give relevance to the content in relation to the term.