The keywords dashboard is a powerful tool to attract more visitors to your website and monitor the optimization of registered keywords. It has direct integration with SEMRush and displays both the URL and Google ranking (in ascending order).
The keywords dashboard contains two main data groups:
- Ad data: Composed of CPC, Volume and Competition columns.
- Ranking data: Composed of Ranking and Best page columns.
In this article, you will find information about the following:
To add keywords to your dashboard, just click the Add keywords button in the upper-right corner. You can add words separately or in batches, as shown in the animated GIF below:
After determining which keywords will be added, click Save and Continue. Then, you must define the relevance of each keyword. Relevance is established to rank the importance of each keyword for your business, on a scale of 1 to 5, where 1 is Irrelevant (or very generic) and 5 is Extremely relevant.
You can sort the keywords in a variety of ways: in alphabetical order, based on relevance, ranking, favorites, etc. The way you sort your keywords will depend on your aim when working with them. If you intend, for example, to drive more traffic to your website, it is best to sort your words according to Volume, from largest to smallest, so that you can identify the most searched words and focus your strategies on those.
At the top of the keywords dashboard, you can find a summary of the number of keywords and their Google rankings. The dashboard doesn't have a single update date; there is a different procedure for each registered keyword:
- Ad data for new keywords are updated on the same day they are added to the dashboard. Keywords with no identified matches are scheduled to be updated within 90 days. All other keywords (which have been identified) are updated 14 days after their most recent update.
- Ranking data for each word will be updated within 7 days at most.
Learn more about each dashboard column below:
This column displays the keyword and a relevance bar below it. Relevance is determined when the keyword is registered and allows you to classify (on a scale of 1 to 5) the relevance of that keyword to your business.
When your keyword ranks among the first 100 positions in Google, the Optimize button below the word is enabled. This button directs you to the On-Page SEO feature, which allows you to generate a detailed report on Google's ranking factors.
Average Cost Per Click—the price you will pay per click if you buy a Google Ad containing the keyword in question.
The value displayed refers to the average cost of that keyword—the actual price that people are paying for it. It works like the stock market: if many people buy a certain ad word, its price increases. To learn more about the Average CPC in Google Ads, read this Google article.
Refers to the average search volume for this keyword on Google, per month. More generic keywords have a larger search volume, because many people will eventually search for the same term.
Displays how competitive the keyword is, according to the number of bids made for it in Google Ads. The more bids there are for an ad, the greater the keyword competition (because of its high demand).
Displays your website's ranking when the keyword is searched on Google. The ranking only displays organic results (direct and unpaid searches) from unregistered users.
If your keyword ranks among the first 100 Google results, this column shows you which page best leveraged this keyword to achieve this ranking.