The Dashboard is an RD Station Marketing feature whose purpose is to present metrics, indicators, and reports that allow you to visualize, in a simple and summarized way, the performance of your Digital Marketing strategies.
All data shown relates to the lead generation and conversion performance of your sales funnel. You can find the following widgets in the dashboard:
1. Sales Funnel
Displays the performance of your sales funnel for the current month in comparison to the previous month and to your goal.
In the Sales Funnel settings (gear icon), you can select which funnel stages you want displayed as well as set your goals for unique visits, lead generation, lead qualification, opportunities, and sales.
2. Most accessed pages this month
The Most accessed pages widget displayed in the Dashboard is a shortened version of the Most accessed pages report, which can be found in the RD Station Marketing Analyze menu. It shows the five most accessed pages during the selected month, along with the performance indicator, in comparison with the same period of the previous month.
For example: On August 28th, the comparison will be made with the indicators from July, until the 28th.
3. Most recent lead conversions
Displays the most recent lead conversions in your base. Conversions may be from old or new leads and are displayed in chronological order.
4. Most recent Landing Page
Displays information on visits, conversion rates and generated leads from your most recently published Landing Page.
The number of visitors is retrieved from Google Analytics, while the number of leads is obtained from RD Station Marketing. Since the update interval for these two pieces of information is different, it is worth checking the time of the most recent update (which is shown on the Widget) to analyze your results in detail.
5. Most recent email campaign
Displays the main metrics of your most recent email campaign and its respective conversion rates, showing the performance of this campaign in a direct manner.
6. Success plans
This widget shows all ongoing Success Plans and some of their actions, to make sure that you keep track of the execution of your plans.
The RD Station Marketing Dashboard gives you a brief overview of reports and analyses that are fully explored in other sections of the platform. Therefore, be sure to track the performance of all your emails, landing pages and reports in order to better understand the status of your strategies and how to optimize them using RD Station Marketing.