What would you like to know?
- What cookies are used by RD Station Marketing?
- How does RD Station Marketing control cookies?
- Cookies from third-party systems
What cookies are used by RD Station Marketing?
RD Station Marketing sets cookies in the browser of each customer's visitors in order to monitor behaviors and optimize the browsing experience. See below which cookies are used and the purpose of each:
1. RD Station Marketing Cookies
|
Name |
Classification |
Duration |
Purpose |
|
__trf.src |
performance analysis |
Used to save the source reference of a user's visit to your site |
|
|
rdtrk |
performance analysis |
1 year |
Used to store the list of all pages a visitor accessed within your domain, even before conversion (Only for accounts with access to Lead Tracking). |
|
_rd_experiment_version |
strictly necessary |
1 year |
Used to make sure a user always sees the same version of an A/B test, ensuring consistency of results and experience |
|
_form_fields |
functional |
3 months |
Used to quickly fill in previously answered fields |
|
_rdlps_pp |
strictly necessary |
6 months |
Used to not require the same visitor to answer the same questions in a smart form |
|
cookieconsent_status_<categoria> |
strictly necessary |
1 year |
Used to save cookie preference responses, and not need to ask again for the duration of this consent's validity |
|
<rdstation-popup-><popupId><-viewed> |
strictly necessary |
from 1 day to 3 months |
Used to prevent the same pop-up from being displayed to the same visitor over and over in a short period of time |
* Duration altered on November 1, 2021. The period of duration prior to this change was 2 years.
2. Classification of cookies
There are different ways to classify a cookie. RD Station Marketing works with the following classification:
-
Strictly necessary cookies
These cookies are required to offer basic functionalities while the user navigates the website. Without these cookies, experience and browsing may be impaired.
-
Functional cookies
Functional cookies are used to provide a more personalized experience on webpages. With these cookies, you can remember choices visitors make when navigating the site and prevent information from being filled in multiple times. For example, when submitting a form, a cookie is set in the lead's browser containing the information entered. This way, when the lead visits again, this information will already be pre-populated.
-
Analytics and performance cookies
Analytics and performance cookies help you collect information, monitor events and analyze traffic on pages, as well as identify and understand the source and behavior of visitors to your website. The information collected by these cookies is mainly used in an aggregate manner to assist us in analyzing website performance results.
3. Google Analytics cookies
If you have an integration between your RD Station Marketing account and Google Analytics, the Landing Pages, Pop-ups and Forms created within our tool, as well as the pages of your website with the tracking code installed, will send information to Google Analytics and create cookies to identify:
- Unique visitors.
- Data configured by the URL (source, media, campaign, search term and content).
|
Name |
Duration |
Purpose |
|
__utma |
2 years from set/update |
Used to distinguish users and sessions. |
|
__utmt |
10 minutes |
Used to throttle request rate. |
|
__utmb |
30 minutes from set/update |
Used to determine new sessions/visits. |
|
__utmc |
End of browser session |
Used to determine if the user was in a new session/visit. |
|
__utmz |
6 months from set/update |
Stores the traffic source or campaign that explains how the user reached your site. |
|
__utmv |
2 years from set/update |
Used to store visitor-level custom variable data. |
|
_ga |
2 years |
Used to distinguish users. |
|
_gid |
24 hours |
Used to distinguish users. |
|
_gat |
1 minute |
Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. |
How does RD Station Marketing control cookies?
For RD Station Marketing users, a tool is available to collect the user's consent for the use of RDSM cookies. This tool can be used on Landing Pages and also on the customer's website, as long as the tracking code is installed.
- Control of cookies on Landing Pages
On Landing Pages, this feature applies to RD Station Marketing cookies as well as Google Analytics cookies. To do this, Google Analytics must be configured via the tool's default integration.
After setting up the cookie control feature, Landing Pages will only use cookies from RD Station Marketing and Google Analytics when your visitor clicks Accept Cookies.
It is important to note that controlling the use of cookies from RD Station Marketing will have no effect on cookies inserted via script in advanced editing or custom HTML elements of the page.
Attention: if you add Google Analytics cookies using advanced editing of the Landing Pages editor or Google Tag Manager, RD Station Marketing will no longer be able to control these cookies.
- Control of cookies on website pages
On the pages of your website that have the tracking code installed, the cookie consent solution will apply to the cookies created by RD Station Marketing and all communication with Google Analytics from Pop-ups and Forms. The following section provides detailed explanations regarding this point.
Cookies from third-party systems
The RD Station Marketing Cookie Banner has no control over third-party cookies, only those created by RD Station Marketing.
If your site contains other cookies such as Google Analytics (excluding the Google Analytics cookie used by RD Station Marketing), Facebook Pixel, cookies that come from WordPress plugins, or other integrations, you may need a third-party solution to help you identify and manage all cookies present on your pages.
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