In this article you will see in detail the impacts that can impede conversions on Landing Pages when the lead is using browser extensions such as uBlock Origin, AdBlock or others.
What would you like to know?
- Antivirus Extensions
- Ad Block Extensions: AdBlock and uBlock
- uBlock Origin Extension
- How to reduce the impact of Ad Blockers on Landing Page conversions
Many antivirus providers add extensions to browsers that can block certain content.
By default, an antivirus program recommends the median level of security. This level does not affect the contents of RD Station Marketing conversions. In other words, no antivirus program, in its recommended setting, affects the conversions of our tool.
However, this scenario may change when a user decides to enable the high security setting. Often, this level of security can block any content exchange involving a third data network.
The way an RD Station Marketing Landing Page works is like a third data network.
- 1st Network: the lead's browser and their computer's local network.
- 2nd Network: the network representing the website, domain or address of the website server.
- 3rd Network: a network that the site can call to connect a resource or tool that the 2nd network does not have.
In the case of Landing Pages:
- 1st Network is the lead's device.
- 2nd Network is the domain of your website, which is present in the Landing Page address.
- 3rd Network is the RD Station Marketing server to which the data from forms are sent: the additional resource.
A high-security antivirus program blocks data exchanges involving the 3rd Network, thus blocking conversions on Landing Pages.
There are browser extensions designed to block ads, such as AdBlock and uBlock.
Typically, ads on a website come from a 3rd network. Therefore, extensions such as AdBlock and uBlock try to identify data exchanges with the 3rd network, blocking ads that contain words that can be identified as advertising.
However, the filters used for identification are inconsistent, unreliable and unsupervised.
As AdBlock itself explains in their own article: AdBlock is blocking something or has broken a website, the filters are created by different people in different places and are constantly changed. Ad block extensions only host these filters, but do not control or create them.
Therefore, it is not possible to have exceptions to these lists, nor to know exactly which words enter or leave the lists at any time.
Avoiding the use of words included on the block list may be unsuccessful, precisely because there is no reference control over these filters and they can apply not only to the structure of RD Station Marketing, but also to the content of the Landing Page itself.
The uBlock Origin extension is not an ad blocker. This extension is a blocker of data exchanges with the 3rd network, no matter what type of data, as detailed in the uBlock Origin philosophy.
This means that uBlock Origin has stricter security and will only have exceptions if the user creates these exceptions in the extension. If you want to create exceptions, you can follow this step-by-step guide from uBlock Origin, available only in English on the public documentation platform, Github.
Therefore, when the Landing Page tries to send conversion data to RD Station Marketing, the uBlock Origin extension blocks the 3rd network entirely.
To minimize the impact of Ad Blockers on Landing Page conversions, you can guide your lead via the Landing Page itself, asking them to disable AdBlock, uBlock or uBlock Origin extensions.
See the example message below:
If you want to continue using uBlock Origin, you will require knowledge of the extension in order to create the necessary exceptions, as this extension does not create default exceptions.
RD Station Marketing's Support, Product & Engineering teams will continue in their search for new solutions to the impact of Ad Blockers.